NORML's famous "Money Tree" ad in New York's Times Square appeared in the Super Screen located below the CBS eye across the street from Ripley's Believe it or Not. The 15-second spot flashed 18 times a day.

If you wanted to see it live, you had to be patient; the ad might not appear at the scheduled time, as a group of marijuana activists discovered during their visit to 42 St. on Friday. High Times' Danny Danko and Rick Cusick, Philly NORML's Chris Goldstein and CelebStoner's Steve Bloom arrived at 4 pm, hoping to catch the 4:07 viewing. However, it took another 41 minutes for the ad to appear. Turns out it was only nine minutes later (see the timetable below).

"The NORML ad on the big screen is one of the most exciting media moments for marijuana this year," said Goldstein, who drove up from Philadelphia. "It was wild to see it in rotation with the Army, all the CBS programming and Katie Couric. This shows how important marijuana and NORML are to the culture right now."

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