The music, movie and interactive fest known as South by Southwest has taken a distinct turn towards cannabis programming with a wide array of pot panels and crafty keynotes.
Another network has refused a cannabis ad, this time ABC, who rejected Lowell Herb Co.'s 90-second spot featuring actress Bella Thorne smoking a spliff.
Comedian Chelsea Handler is a fan of marijuana, so much so that she has a line of pot products coming out soon. "This is gonna be the thing that probably cures some big disease," she says.
Actresses Jennifer Aniston and Olivia Wilde, actor Micheal J. Fox and athletes Nate Diaz and Marvin Washington all extol the virtues of cannabidiol.
Always a huge fan of hemp, Willie Nelson has launched a new line of hemp-infused products starting with WIllie's Remedy Whole Bean Coffee.