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Willie Nelson & Sons for John Varvatos

Willie Nelson and Sons
Micah Nelson, Lukas Nelson and their father Willie Nelson pose for the new John Varvatos clothing promotion. (Danny Clinch)

The cool clothing company headed by John Varvatos has signed up Willie Nelson and his sons, Lukas and Micah, for its latest campaign. Shot in black and white by Danny Clinch, the Nelson clan chats, plays some music and looks great in the sharp threads.

"They used to talk about those longhaired musicians and they used to ask me if that was I was going to be when I was a kid," Nelson recollects. "Plus, I hated barber shops. I still don't really like to get my hair cut."

Watch the Nelsons perform "Still Is Still Moving."

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Steve Bloom

Steve Bloom

Publisher of CelebStoner.com, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.