The ad buy is for two weeks, starting Apr. 18. The one-minute spot, which features a street dealer who sells sushi instead of marijuana, generally appears between 7 pm and 12 am (all ET).
"The Outdoor Channel is a good fit for MarijuanaDoctors.com due to the nature of programming that Outdoor highlights," company rep Janet Falk tells CelebStoner
She notes that the Outdoor Channel is carried by 38 million households throughout the U.S. and is a national cable network.
Jason Draizin, CEO and founder of Medical Cannabis Network, the website's parent company, explain his position to CelebStoner:
"The Outdoor Channel was the first cable television network to accept a marijuana-related commercial for national broadcast. Having achieved this milestone, steps are being taken that will take the industry mainstream over time. This is the first airing, which is the hardest to secure in order to gain credibility. Looking ahead, other stations will soon feel more confident and more comfortable when choosing to work with the medical-marijuana market, because the stigma will be lessened. Other networks can now point to this monumental event - the first national broadcast on the Outdoor Channel - and accept marijuana-related advertising."