International Cannabis Business Conference

Wiz Khalifa Wants to Shed His Stoner Skin

Not content to remain best known for his pot-loving reputation, Wiz Khalifa is planning a move toward the mainstream. "I want to break the stigma of everything I do is like a ‘stoner this’ or a ‘weed head’ that," the rapper tells Hard Knock TV.

"That’s what I built my marketing off of and my brand, but at the end of the day everybody who is successful in film or in music gets high and they don’t look at them as "the stoner." When I get past that point then I think I’ll make more movies and do different things so to people it doesn’t look forced or look like I’m trying to change lanes or change gears. It’ll just be people ready for me to do that anyway.'

Khalifa has been arrested four times for marijuana. most recently in El Paso in August. In 2011, he released an album titled Rolling Papers and in 2012 he co-starred with Snoop Dogg in the low-budget stoner comedy, Mac + Devin Go to High School. In the interview above, Khalifa says he and Snoop are working on the sequel and he'd like to portray Rick James. He also has a sponsorship with RAW.

Like Will Smith and Ice Cube before him, Khalifa dreams of becoming a movie star. Removing "Stoner" from his middle name is one step in that direction, but he has a lot more work to do. The best model for him is Snoop Dogg, who's had a movie career while still being a marijuana advocate. 

Khalifa's currently on the Blacc Hollywood Big Secret Tour.

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Steve Bloom

Steve Bloom

Publisher of CelebStoner.com, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.