International Cannabis Business Conference

NFL Legend Joe Montana Invests in the Cannabis Industry

Four-time Super Bowl winning quarterback and NFL Hall of Famer Joe Montana is joining the Green Rush with an investment in the media outlet,

According to Herb CEO Matt Gray: "Joe knows that there are amazing benefits to cannabis. He's a proponent himself and really supports the movement. This was a great opportunity for him to tap into the space and invest in a world class team."

The Toronto-based company will receive $4.1 million in seed funding from Montana's Liquid 2 Ventures, Lerer Hippeau Ventures, Slow Ventures and Michael Lazerow.

In 2005, Herb purchased the domain for The Stoner's Cookbook and converted it to Their 3,218 global ranking, according to Alexa, tops other marijuana sites such as (26,443), (27,521) and (46,117). With the influx of money, they plan to open offices in New York and Los Angeles, and expand their video production facilities.

Montana won his Super Bowls while playing with the 49ers in 1982, 1985, 1989 and 1990. He was the league's MVP in 1989 and 1990 as well. Inducted into the Pro Football Hall of Fame in 2000, Montana's considered one of the greatest NFL QBs of all time. He still lives in San Francisco.

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Steve Bloom

Steve Bloom

Publisher of, editor-in-chief of Freedom Leaf, co-author of Pot Culture and Reefer Movie Madness, and the former editor of High Times.