Celebrity: Montel Williams
Brand: Montel Hemp Extract Capsules
In 2016, the former TV talk-show host announced he'd started his own cannabis company, LenitivLabs. His 50 mg. hemp extract capsules are availble online.
Brand: Grassroots Uplifter
Following the release of its Grassroots Uplifter Cart in 2016, the SoCal brand now offers the v2 successor to the original. It's available at stores in Los Angeles and Nevada.
Celebrity: Jim Belushi
Brands: Belushi's Farm, Blues Brothers
After Oregon legalized marijuana in 2014, the actor and former Saturday Night Live cast member purchased 83 acres in Eagle Point and began growing strains under the Belushi's Private Vault name. Six strains are currently available at 14 Oregon shops.
In September 2020, Belushi and Dan Aykroyd launched the Blues Brothers brand. The first strains are available at Grassroots Cannabis in Skokie, Illinois.
Celebrity: Cheech Marin
Brand: Cheech's Private Stash
Like his comedy partner Tommy Chong, Marin's now in the cannabiz, selling four custom strains in three states: California, Colorado and Nevada. He launched in Nevada in 2018 after partnering with Redwood Cultivation.
Celebrity: Mickey Hart
Brand: Mind Your Head
The Grateful Dead and Dead & Company drummer and Left Coast Ventures offer one-third gram "magic mini" pre-rolls of the legendary Chemdog strain. Announced in May 2019, they're available at numerous NorCal shops.
Celebrity: Carlos Santana
Brand: Mirayo by Santana
Partnering with Left Coast Ventures (like Mickey Hart's Mind Your Head and Marley Natural), the Mirayo by Santana strain names are predictably cosmic: Radiance (sativa), Centered (indica), Symmetry (hybrid) and Essence (CBD). They're currently available as loose flower and prerolls at California pot shops. Four of the stores, including Dr. Greenthumb's in Sacramento, are Latinx-owned businesses.
Celebrity: Dennis Hopper
The maverick actor and director was a long-time cannabis user before his death in 2010. Hopper's daughter Marin is keeping that flame alive with a brand dedicated to her father. So far they have the following flower categories and strains available as pre-rolls at several Los Angeles-area dispensaries: The Strong-Willed Rebel (Pink Lemonade sativa), The Mystic of the Desert (Gas OG indica) and The Artist of the Mind (Sugar Shack hybrid).
Celebrity: Ricky Williams
Brand: RW/Real Wellness
The original NFL player to advocate for marijuana now has his own line of CBD products: a maintenance and repair salve and an optimum tonic (tincture). Williams was suspended several times for failing drug tests and took a hiatus in the middle of his playing career. "It doesn't cut your awareness off from your body the way most pain medications do," he says about cannabis. "It actually increases awareness of your body." RW products are avaiable online.
Celebrities: Rachael and Megan Rapinoe
The soccer sisters have created a CBD line with athletes in mind. Rachael runs the company and Megan, whose U.S. Women's Soccer team won the 2019 World Cup, is brand ambassador. Mendi offers no-THC and full-spectrum products including gummies, creams, tinctures, gel caps and sticks online.
Celebrity: Shavo Odadjian
System of a Down's bassist founded this Los Angeles-based cannabis line that features four flower strains (including 22 OG) and pre-rolls as well as THC and hemp oil vape cartridges. The products are available in numerous shops around L.A. and San Diego.