Here's our guide to the top celebrity canna-brands...
Celebrity: Willie Nelson
Brand: Willie's Reserve
Also announced in 2015, Nelson's products arrived in stores in Colorado and Washington in 2016. A line of infused chocolates created by his wife Annie was added in 2017 and Willie's Remedy hemp coffee in 2018.
Celebrity: Bob Marley
Brand: Marley Natural
Celebrity: Tommy Chong
Brand: Tommy Chong's
The stoner comic and actor was also among the first celebs to launch his own cannabis brand, starting in one shop in Colorado in 2015 and then branching out to Washington in 2016. Its product line is now available in Arizona, California, Illinois, Nevada, Oregon and Washington.
Celebrity: Snoop Dogg
Brand: Leafs By Snoop
On the heels of legalization in Colorado and Washington, Snoop Dogg was one of the first to jump in the new cannabis business. The L.A. rapper got his start in Colorado partnering with LivWell in 2015. The next year the company expanded to Canada where its products are grown and distributed by Tweed, which is owned by Canopy Growth.
Brand: Dr. Greenthumb's
The Cypress Hill frontman won a dispensary license in California in 2015 and opened three years later in Sylmer. He has since opened five more Dr. Greenthumb's stores in the state. He also has a partnership with SweetWater Brewing Company, who's manufacturing his Insane OG Mexican-Style Lager.
Celebrity: Seth Rogen
Rogen, who made his name acting in popular stoner comedies like Pineapple Express and Neighbors, along with his writing and producing partner Evan Goldberg, launched this product line in Canada in 2019 with Canopy Growth. It includes flower, pre-rolls, softgels and one beverage, a grapefruit drink. In March 2021, Houseplant started selling flower, lighters and ashtrays to the California market.
Hip-hop mogul Jay-Z has teamed up with Caliva and Left Coast Ventures to form the high-end California cannabis brand, Monogram. The company is currently offering four numbered strains as flower and prerolls. Check out our taste test here.
Celebrity: Martha Stewart
Brand: Martha Stewart CBD
Like Snoop Dogg and Seth Rogen, Stewart has partnered with Canada's Canopy Growth to launch her own CBD line that includes drops, softgels and gummies in citrus and berry flavors.
The San Francisco rapper and protege of B-Real owns Cookies dispensaries in Los Angeles and Maywood (near Los Angeles) and a clothing shop in San Francisco. According to Wikipedia, Berner is "associated with the 'Cookie Family' of marijuana geneticists, who produce strains common in California, such as 'Girl Scout Cookies' and 'Sunset Sherbet.'" In July, Berner and Killer Mike announced they were collaborating on a strain called Ooh La La.
Celebrity: Jerry Garcia
Brand: Garcia Hand Picked
Jerry Garcia's daughters have teamed up with Holistic Industies for a line of flower, prerolls and gummies shaped like guitar picks. The packaging uses vintage imagery and psychedelic motifs. The products are currently only available in California.