Hey, men with beards: DJ Khaled has a CBD product for you.
"I created Blesswell to provide men with an at-home CBD grooming solution that allows them to put their game face on, build their confidence and get their mind in the right zone," he hyped in a press release and via Instagram and Twitter on May 21.
The product line, created in partnership with Endexx Corporation, includes Conditioning Beard Oil, Ultimate Shave Cream, Lathering Body Wash, Facial Cleansing Scrub, Blue Charcoal Face Mask and Daily Facial Moisturizer. They're all infused with hemp-derived CBD. Khaled wears a full beard.
Earlier this month, Khaled was added to Khode LLC 's board of direectors. Endexx owns Khode, a distributor of premium CBD products, including Blesswell.
"We're elated to be partnering with the multi-hyphenate powerhouse that is DJ Khaled," Endexx CEO Todd Davis stated. "Creating these unique, premium products with someone of his caliber has been monumental for the brand. His passion for the category started with his personal and professional journey in the wellness realm and he has since become someone people look up to for personal care advice and expertise."
Born in New Orleans to Palestinian parents, Khaled Klaled (his real name) became a DJ at a young age. All 12 of his albums since 2006 have reached the Top 20, including his latest, Khaled Khaled, which debuted at No. 1 (watch "Where You Come From" below). He has five Top-10 singles, including "I'm the One" (with Justin Bieber), "Wild Thoughts" (with Rihanna) and "Popstar" (with Drake). He won a Grammy for "Higher" in 2019.
"I created Blesswell to provide men with an at-home CBD grooming solution that allows them to put their game face on."