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More Like the C Street Band: Little Steven Van Zandt Launches Cannabis Brand

Little Steven’s Underground Apothecary logo and Steven Van Zandt with guitar

Though he's associated with all things New Jersey - The Sopranos, Bruce Springsteen's E Street Band - guitarist Little Steven Van Zandt hails from Massachusetts. That explains why his entry into the canna-business is happening in the Bay State, where pot's legal and a commercial market already exists.

Prerolls from Little Steven’s Underground Apothecary are now available at Canna Provisions pot shops in Holyoke and Lee. The weed, grown locally by Smash Hits, is a high-CBD, low-THC strain.

"Little Steven wanted to be sure to have an approachable, low-THC and high-CBD cannabis that is less about the recreational high and more for people seeking the benefits of cannabis and cannabinoids like high-CBD cannabis on the body and mind,” Canna Provisions CEO Meg Sanders said about the launch.

A pack of Little Steven’s prerolls, available at Canna Provisions in Massachusetts

In addition to the cannabis products, Van Zandt has a line of teas and pops sold via the Wicked Cool Wellness website. The key ingredients are kava, tumeric, ginger and manuka.

"Take charge of your own wellness," Van Zandt noted  “Little Steven’s Underground Apothecary was created to help combat that issue by focusing on natural, holistic remedies. Some will help relax you, some will help energize you.

Little Steven: "We need to help spread cannabis education, destigmatization and stop unjust criminalization for a plant that not only does a lot of good but has proven during Covid to be essential to people’s well being and quality of life."

Van Zandt's family moved to New Jersey when he was seven.  He met Springsteen eight years later. In 1975, Van Zandt (by then christened "Little Steven") joined the E Street Band, playing rhythm guitar and singing harmonies. In 1999, he was hired to portray mobster Silvio Dante on the HBO series, The Sopranos. For nearly 20 years, he's hosted the radio show, Little Steven's Underground Garage


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Steve Bloom

Steve Bloom

Publisher of, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.