Joy of Cannabis
THe Joy of Cannabis

Rapper Coolio's Cannabis Brand Was Ahead of Its Time

Coolio at Redwood Cultivation in Las Vegas in 2020 when he planned to launch Coolio’s Cannabis.

Grammy-winning rapper Coolio, who died September 28 at 59, was a fledging marijuana entrepreneur. He planned to launch Coolio's Cannabis brand in 2020, but it never made it to market.

In August of that year, he posted at Facebook with a photo:

"The Coolio’s Cannabis team at our Nevada cultivation partner's facility @redwoodcultivation! Where the magic happens!"

At Instagram, he posted:

"Thank you @reef_dispensaries_ and team for having us and @redwoodmj team come through! We will be back very soon!"

In March 2020, Coolio linked to the YouTube video below where he attended a meet and greet with cannabis chef Zarilla Bacon in Las Vegas.

Some weed businesses never get off the ground; Coolio's Cannabis appears to be one of them.

Born Artis Leon Ivey Jr.,on August 1, 1963 in Los Angeles, by the mid-'90s Coolio would become one of the world's most popular rappers off the success of several Top 10 hits - "Fantastic Voyage" and "Gangsta's Papadise." The latter song, based on a Stevie Wonder sample, peaked at No. 1 and received a Grammy award in 1996.

Coolio: “My nemesis was cocaine.”

In 2009, Coolio was arrested for cocaine possession at LAX. Upon pleading guilty, he wasrequirted to participate in a drug treatment program for 18 months.

“My nemesis was cocaine,” he said in a 2015 interview with Sway. “I used to do coke back in the ‘80s, and I stopped doing it for 12 years. And then I started back again.... It's been six years since I fucked with cocaine again. It was one of those thing I went through. I can truly say it will never happen again. I'm way too old for that shit. I'll probably kill myslef if I start doing it again."

The cause of Coolio's death has not yet been determined or made public.


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Steve Bloom

Steve Bloom

Publisher of, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.