The San Francisco rapper and protege of B-Real co-founded the Cookies brand, starting with a clothing shop in San Francisco in 2011 Berner has collabortated with Killer Mike and Erykah Badu on custom strains. Products are avaiable in 60 stores in AR, CA, FL, MA, MT, NV, OK, OR and WA as well as in Toronto and Israel and soon Thailand.
Funded by Privateer Holdings, Marley Natural announced in 2014 and launched in Los Angeles in 2016. The company also offers accessories like water pipes. The product line is available in CA and WA.
Stoner comic and actor Tommy Chong was among the first celebs to launch his own cannabis brand with Chong's Choice, starting in one shop in Colorado in 2015 and then branching out to Washington in 2016. Tommy Chong's Cannabis products are available in AK, AZ, CA and CO.
On the heels of legalization in Colorado and Washington, Snoop Dogg was one of the first to jump in the new cannabis business. The L.A. rapper got his start in Colorado partnering with LivWell in 2015. The next year the company expanded to Canada where its products were grown and distributed by Tweed, which is owned by Canopy Growth. However, Snoop is now concentrating on his new business endeavor, Death Row Cananbis, named after the record label he got his start with and now owns. Products are available in CA.
Seth Rogen, who made his name acting in popular stoner comedies like Pineapple Express and Neighbors, along with his writing and producing partner Evan Goldberg, launched Houseplant in Canada in 2019 with Canopy Growth. In 2021, Houseplant started selling flower, lighters and ashtrays to the California marketand severed their deal with Canopy.
Former NBA player Al Harrington originally founded Viola as a concentrates company in Denver where he played for the Nuggets from 2010-2012. Thev're since added flower, prerolls, vape carts and edibles. Rapper T.I. and hoopster Allen Iverson are associated with the brand. Products are available in CA, CO, MI and OR.
Like Snoop Dogg, Seth Rogen and Drake, Martha Stewart partnered with Canada's Canopy Growth to launch her own CBD line that includes drops, softgels and gummies in citrus and berry flavors.
Jerry Garcia's daughters teamed up with Maryland's Holistic Industies for a line of flower, prerolls and gummies shaped like guitar picks. The packaging uses vintage imagery and psychedelic motifs. Products are avaialble in CA, CO, MA, MD and MI.