The Top 42 Celebrity Cannabis Brands of 2023



Celebrities: Kevin SmithJason Mewes and Ice Cube

Brand: Caviar Gold and Famous Brandz

The stars of numerous Kevin Smith movies, Smith and Jason Mewes have a line of accessories that includes bongs, pipes, rolling trays, grinders and stash jars, all with their mugs on it. They also have a line of cannabis products at Caviar Gold, including Snoochie Boochie prerolls and Lunar Modules as well as various CBD items. Caviar stocks Ice Cube's Fryday Kush at Calfornia dispensaries as well. 

Kevin Smith and Jason Mewes with their Famous Brandz product line

Celebrity: Jason Gann

Brand: Wilfred Cannabis Prerolls

The creator and star of the hit TV series Wilfred, Jason Gann has his own line of prerolls featuring Wilfred on the packaging. For five seasons on FX, the Australian-born Gann portrayed the pot-smoking, talking dog. The brand is available in indica, sativa, hydrid and hemp varieties in joint boxes (seven .5 gram prerolls per box) at California retail outlets. The CBD joints are available online.

Celebrity: Terrell Davis

Brand: Defy

Former NFL running back and Hall of Famer Terrell Davis and his Defy team created this "performance drink" that includes 20 mg of hemp extract for athletes. Davis played for the Denver Broncos from 1995-2001. Available in three flavors, the products are sold in stores and online

via Defy

Celebrity: CJ Wallace

Brands: Think BIG and Frank White

The actor and son of rap legend Notorious B.I.G., CJ Wallace co-founded Think BIG and Frank White to honor his father, a notorious weed smoker. Accessories like hoodies are available in California shops and online.

via Think BIG

Celebrity: Bella Thorne

Brand: Forbidden Flowers

Former Disney star Bella Thorne teamed up with Glass House Farms to create a flower line that offers four strains with different "eFFx." They're available in CA.

Forbidden Flowers’ Midnight Thornberry

Celebrity: Vinnie Fiorello

Brand: Sailor Diggen's Finest

Less Than Jake drummer Vinnie Fiorello's line of CBD products via Portland, Oregon-based cultivator Mongo Ranch includes 16% CBD Bubba Kush prerolls, a CBD-infused coffee blend and a hot sauce. The products are available online.

Celebrity: Ivan Moody

Brand: Moody's Medicinals

Five Finger Death Punch frontman Ivan Moody launched his CBD line in 2019. The heavy-metal singer's Las Vegas-based company offers gummies, tinctures, a gel roll-on and Delta-8 prerolls. The products are available in stores and online.

Five Finger Death Punch’s Ivan Moody


Celebrity: Brendan Hill

Brand: Paper & Leaf

Blues Traveler drummer Brendan Hill has co-owned and operated this pot shop located on Washington State's Bainbridge Island since 2015.

Celebrity: Whoopi Goldberg

Brand: Emma & Clyde

Founded in 2016, TV host Whoopi Goldberg operated Whoopi & Maya until the company disbanded in 2020. She followed with Emma & Clyde, named for her mother and brother, in 2021. They have one flower strain, Cat Kush Organic, via The Hub Craft, available in MA.

via Emma & Clyde

Celebrity: Vic Mensa

Brand: 93 Boyz

Eight months after being busted for possessing psychedelics, Chicago rapper Vic Mensa launched his cannabis brand with a line of flower, prerolls and vape carts. The products are available in IL.

via 93 Boyz

Celebrity: Dave Koz

Brand: Dr. Norm's

Jazz saxophonist Dave Koz'sa mom Audrey was a baker so they named the family edibles company after their dad, Norm. Infused cookies, brownies and krispie treats highlight the product line that's available only in CA.

via Dave Koz/Dr. Norm’s

Celebrity: Xhibit

Brand: Napalm Brands

Despite a 2021 controversy over the company name and its war-themed products, Napalm has stubbornly continued distributing cannabis packed in simulated grenade and bomb casings. Xhibit apologized, but refused to make any changes. The products are available in CA.

via Napalm Brands


Up and Comers

Hello, It's Weed - Todd Rundgren with Cheef; MI

Leisuretown - Chelsea Handler; CA

High Frequency Flower - Rakim with Black Market Group; CA

Peaches - Justin Bieber with Palms; CA

It's Purpl - Jaleel White with 710 Labs; CA

Deftones Cannabis Collection - CA

Little Steven's Underground Apothecary - MA

Aphrodisiac - Lil Kim with Superbad Inc.; CA

N2P - Pitbull with Columbia Care; DE, MD, NY

Dodi Blunts - Marshawn Lynch; CA

Afroman Hemp - Afroman

BrkFst - Burna Boy; FL

Cactus Farms - Travis Scott

Ramshead Cannabis - Jorel Decker; OK

Uncle Bud's Hemp - Jane Fonda and Magic Johnson; CA

CANN - Gwyneth Paltrow and Rosario Dawson; CA


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Steve Bloom

Steve Bloom

Publisher of, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.