Both noted for their cannabis advocacy, rapper Rick Ross and entrepreneur Ben Cohen have announced new cannabis ventures and brands.
Rick Ross is teaming up with High Tolerance Los Angeles on the launch of the Collins Ave strain, named for the popular strip in Miami Beach. Raised in Florida, Ross' debut album in 2006 was titled Port of Miami.
"High Tolerance is the best flower for all the ones who like to blow that good gas," he tells TMZ. "This is the best flower in the world. This is why I decided to team up with High Tolerance. They have the best flower on the streets."
The strain will be available in California shops June 1.
Half of the duo that founded Ben & Jerry's, Ben Cohen takes cannabis law reform seriously. His latest push into pot is B3, a nonprofit whose proceeds will be split between the Last Prisoner Project, the Vermont Racial Justice Alliance and NuProject. The product line features low-THC prerolls, full-spectrum vape oil carts and limited edition flower.
"Take Pot Off Schedule I, or Put Beer On It" reads a statement on the product packaging.
Says Cohen: "Schedule I is the whole root of the War on Drugs. Schedule I is supposed to be for drugs that have no medical value and have a high risk of addiction, which does not apply to pot, but it does apply to beer.”
The DEA's schedule of drugs places marijuana in the most restricted category of drugs of abuse with no accepted medical benefits.
B3 products will initially be sold in four minority owned shops in Denver.
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