The Top 15 Celebrity Cannabis Brands – Feb. 2024

Headset tracks more than 1,000 cannabis brands. Each listing includes states the brands are located in, a sales figure ($1m, for example) and the current trend (growth, neutral, decline)

Here are the current Top 15 Celebrity Cannabis Brands:

1. Cookies

AZ, BC, CA, CO, IL, MA, MD, MI, MO, NV, NY ON, OR, WA; $5m+, neutral

Co-founed by Bay Area rapper Berner in 2012.

Quote: "In the competitive cannabis market, Cookies has shown a remarkable presence across various states and categories, demonstrating both growth and areas needing improvement. In California, a key market, Cookies has maintained a strong position in the Vapor Pens category."

2. 22Red

AZ, $1m+, growth

Founded by System of a Down bassist Shavo Odadjian in 2018.

Quote: "In Arizona, 22Red has shown a remarkable performance across multiple cannabis categories, indicating a strong presence and consumer preference within the state. Particularly noteworthy is the brand's performance in the Pre-Roll category, maintaining a consistent top 5 ranking from October 2023 through January 2024."

3. Garcia Hand Picked

MA, MD, MI, OR; $1m+, decline

Conceived to honor the spirit of Grateful Dead co-founder Jerry Garcia and launched in California in 2020 in partnership with Holistic Industries.

Quote: "In Massachusetts, we can observe some interesting trends. In the Edibles category, the brand has shown a steady rank in the top 60, with a notable increase in sales from November to December 2023... Despite facing the turbulent legal cannabis market in California, the brand perseveres, utilizing cannabis from legacy farmers and prioritizing quality in an industry subject to notorious inconsistency."

4. Willie's Reserve

AZ, CO, MO, NV, OH; $100k+, decline

Founded by the legendary musician and advocate Willie Nelson in Colorado in 2015.

Quote: "Willie's Reserve has been showing a mixed performance across different states and categories. In the Flower category, the brand has been struggling in Arizona with a significant drop in ranking from 66th to 81st from November to December 2023."

5. Tyson 2.0

AZ, CA, CO, IL, MD, MI, MO, NV, NY, OH, WA; $1m+, decline

Named for former heavyweight champ Mike Tyson, the brand was founded in 2021 in partnership with CarmaHold Co.

Quote: "Tyson 2.0 has demonstrated notable performance across various states and categories, with its presence fluctuating in rank over the recent months. Particularly strong showings can be seen in the Nevada market, where Tyson 2.0's Edibles category secured positions within the top 21 from October 2023 to January 2024."

6. Caviar Gold

AZ, CA, MI, SK; $1m+, neutral

The exclusive manufacturer and distributor of rapper Ice Cube's Fryday Kush as well as Snoogans from Jay and Silent Bob.

Quote: "Caviar Gold has shown notable movements across various states and categories, particularly in the Pre-Roll sector. In California, the brand maintained a strong presence."

7. 93 Boyz

IL, $1m+, decline

Chicago's pioneering Black-owned cannabis brand was founded by rapper Vic Mensa in 2022.

Quote: "In the Illinois market, 93 Boyz has seen some interesting fluctuations in its category rankings. In the Flower category, the brand started strong in September 2023 with a rank of 13 but slipped to 20 in October and further to 21 in November."

8. Evidence

CA, $500k+, strong growth

Based in Coalinga, CA, the company, owned by Dan, Casey and Kelly Dalton as well as Damian Marley, repurposed a prison into a cultivation facility.

Quote: "Evidence showed a more positive performance in the Pre-Roll category. The brand consistently ranked among the top 30 brands from August to November 2023."

9. Khalifa Kush

AZ, MA, MD, NV, OR; $500k+, strong growth

Famously associated with the renowned rapper Wiz Khalifa, the brand was founed in 2015 in California.. 

Quote: "In Massachusetts, Khalifa Kush maintained a steady presence in the top 100 for both the Flower and Pre-Roll categories throughout the last quarter of 2023."

10. CANN Social Tonics

AZ, BC, CA, IL, MA, NV, NY, ON, SK; $500k+, decline

Founded by Jake Bullock and Luke Anderson in 2018, the Calfornia brand has a number of celebrity supporters including Gwyneth Paltrow and Rosario Dawson.

Quote: "In the beverage category, CANN Social Tonics has maintained a strong and consistent performance in the California market, holding the third rank from September to December 2023." 

11. Dr. Norm's

CA, $100k+, decline

Founded in 2017 by the sibling duo Jeff Koz and Roberta Wilson in Los Angeles, Dr. Norm's is a premier cannabis edibles brand. Jeff Koz's brother is saxophonist Dave Koz.

Quote: "The renowned cannabis brand has been performing consistently in the Edibles category in California over the last quarter of 2023."

12. Cheech & Chong's

CO, NV, $100k+, neutral

Comedy duo Cheech Marin and Tommy Chong founded the brand in 2020, man.

Quote: "In the Flower category, Cheech & Chong's has been showing a steady and impressive increase in its rankings across two states."

13. Viola

AB, CO, NV, ON, OR, SK; $100k+, decline

Founded by former NBA star Al Harrington in Colorado in 2011.

Quote: "In Alberta, Viola's Vapor Pens category saw a gradual decline in rankings from September to December 2023, moving from 81st to 96th place. This downward trend indicates a potential decrease in market share within the Vapor Pens category in this province."

14. Belushi's Farm

IL, MA, NV; $100k+. growth

Founded in Southern Oregon in 2015 by comic actor and member of the Blues Brothers, Jim Beluhsi (John's younger brother).

Quoe: "In the Illinois market, Belushi's Farm has seen a steady improvement in its rankings for both the Flower and Pre-Roll categories... Contrastingly, in the Massachusetts and Nevada markets, the performance of Belushi's Farm shows a mixed bag."

15. Primitiv

MI, $100m+, decline

Co-founded by former Detroit Lions, Calvin Johnson and Rob Sims, in Michigan in 2012. Johnson is member of the Pro Football Hall of Fame.

Quote: "In the Edibles category, the brand has seen a consistent but gradual drop in its ranking from September to December 2023."


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Steve Bloom

Steve Bloom

Publisher of, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.