The Top 15 Celebrity Cannabis Brands – May 2024

Hoodie Analytics tracks more than 9,000 cannabis brands. The Top 15 list below is based on sales figures for celebrity cannabis brands. The listings includes states the brands are located in and a general sales figure. These numbers are from April 2024.

Here are the current Top 15 Celebrity Cannabis Brands:


1. Jeeter

AZ, CA, MA, MI, ON ~ $26.5m-$27.5.8m; last month not ranked

Popular preroll company has brands with Dwayne Wade and Ricky Williams and a new 4.2g Jeeter x Bob Marley "Unity Joint."


2. Cookies

AZ, BC, CA, CO, IL, MA, MD, MI, MO, NV, NY ON, OR, WA ~ $12m-$13m; last month #1

(The above number includes brand sales only; it does not include store sales.)

Co-founded by Bay Area rapper Berner in 2012.


3. Khalifa Kush

AZ, MA, MD, NV, OR ~ $3.2-$3.6m; last month #2

Famously associated with renowned rapper Wiz Khalifa, the brand was founded in 2015 in California. 


4. Garcia Hand Picked

MA, MD, MI, OR ~ $2m-$2.3m; last month #3

Conceived to honor the spirit of Grateful Dead co-founder Jerry Garcia and launched in California in 2020 in partnership with Holistic Industries.


5. Tyson 2.0

AZ, CA, IL, MD, MI, MO, NV, NY, OH, WA ~ $1.4m-1.6m; last month #4

Named for former heavyweight champ Mike Tyson, the brand was founded in 2021 in partnership with CarmaHold Co.


6. Caviar Gold

AZ, CA, MI, SK ~ $1m-$1.35; last month #5

The exclusive manufacturer and distributor of rapper Ice Cube's Fryday Kush as well as Snoogans from Jay and Silent Bob.


7. Willie's Reserve

AZ, CA, CO, MO, NV, OH ~ $1m-$1.2; last month #6

Founded by the legendary musician and advocate Willie Nelson in Colorado in 2015.


8. 93 Boyz

IL ~ $900k-$1.1m; last month #7

Chicago's pioneering Black-owned cannabis brand was founded by rapper Vic Mensa in 2022.


9. 22Red

AZ ~ $850k-$1m; last month #9

Founded by System of a Down bassist Shavo Odadjian in 2018.


10. Cheech & Chong's

AZ, CO, NV ~ $800k-$1.2m; last month #10

Comedy duo Cheech Marin and Tommy Chong founded the brand in 2020.


11. Belushi's Farm

AZ, IL, MA, MA, MD, ME, MI, MO, MS, NM, NV, NY, OR, PA ~ $$850k-$950k; last month #8

Founded in Southern Oregon in 2015 by comic actor Jim Beluhsi (John's younger brother), it's know best for their Blues Brothers brand.


12. Dr. Norm's

CA ~ $600k-$750k; last month #11

Founded in 2017 by the sibling duo Jeff Koz and Roberta Wilson in Los Angeles, Dr. Norm's is a premier cannabis edibles brand. Jeff Koz's brother is saxophonist Dave Koz.



CO, MO, NY ~$500k-$600k; last month #12

Launched in 2020 as a socially-conscious celebrity brand by Wu-Tang Clan's Method Man in 2020, TICAL recently moved into New York, where Meth hails from.


14. Viola

AB, CO, NV, ON, OR, SK ~ $450-$550+; last month #16

Founded by former NBA star Al Harrington in Colorado in 2011.


15. CANN Social Tonics

AZ, BC, CA, IL, MA, NV, NY, ON, SK ~ $400k-$600k; last month #13

Founded by Jake Bullock and Luke Anderson in 2018, the Calfornia brand has a number of celebrity supporters including Gwyneth Paltrow and Rosario Dawson.


Bubbling Under


CA ~ $400k-$600k; last month #14

Based in Coalinga, CA, the company, owned by Dan, Casey and Kelly Dalton as well as Damian Marley, repurposed a prison into a cultivation facility.



MI ~ $400k-$500k; last momth #15

Co-founded by former Detroit Lions, Calvin Johnson and Rob Sims, in Michigan in 2012. Johnson is member of the Pro Football Hall of Fame


Presented by Hoodie Analytics

Hoodie Analytics covers all states, tracking over 9,000 brands, and brings a CPG solution to the cannabis industry for the first time. Leading brands, financial analysts and operators trust Hoodie as a result of their unparalleled data granularity and technology platform.


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Steve Bloom

Steve Bloom

Publisher of, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.