Ed Rosenthal: Grow Like a Pro
Ed Rosenthal: Grow Like a Pro

It's Green Wednesday, the Second Biggest Day Annually in Cannabis Retail

It’s Green Wednesday in the cannabis industry - that means go find some sales.

Green Wednesday is becoming a thing. Cannabis retailers expect to have their second biggest shopping day of the year today, Novemeber 24, on the day before Thanksgiving, not after. The biggest day, of course, is 4/20.

"In anticipation of these major increases in sales and traffic, dispensaries and retailers should prepare their staff and promotions accordingly," says James Ahrendt, Business Intelligence Architect at Akerna"Whether people are turning to cannabis for relaxation, to nurture a sense of togetherness or for other reasons, consumers have made it clear that cannabis is part of Thanksgiving preparation."

The software company forecasts sales of $251 million legal cannabis products over the four-day holiday from Nov. 24-27, "a 60% increase over daily average sales," with $90 million on Green Wednesday alone, "a 78% spike from daily averages."

Thanksgiving Day will be quiiet for sales (just $4.6 million, Akerna predicts), but business will pick up again on Friday ($88 million) and Saturday ($68.4 million). 


More Akerna Green Wednesday Stats

Category sales:

Flower - 48%

Cartridge/Pens - 32%

Concentrates - 10%

Infused Edibles - 9%

Other - 1%

Average order total:

Adult use - $81.20

Medical - $127.30

Sales by demographic:

62% male

38% female

Sales by age groups:

Under 30 – 28%

30-40 –31%

40-50 – 20%

50-60 –12%

Over 60 – 9%


Other Stoner Holidays


7/10 - Dab or OIL Day


Magic Mushrooms Day

The Days Between


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Steve Bloom

Steve Bloom

Publisher of CelebStoner.com, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.