The second legal adult-use cannabis store in Queens, NY opens today. Terp Bros is located at 36-10 Ditmars Blvd. in the hip Astoria neighborhood.
CelebStoner visited Terp Bros for their advanced VIP reception on October 16. Locals lined up to buy legal cannabis products throughout the day. A staff of 10 served the customers.
Terp Bros has been waiting to open since August when an injunction stopped all new stores from doing just that. But the judge decided to allow five stores to open during the injunction and Terp Bros was one of the them.
Co-owner Jeremy Rivera is happy to be selected. "I'm a hustler," he says during a quick break in the sales action. "I've been doing this for years. I know what people want."
Washington Heights activist Annette Fernandez was on hand to help. She and her company High Exposure NY is leading the store's marketing campaign. 'We're making deals with restaurants," she explains. "You get discounts when you show receipts from Terp Bros. It's all about marketing."
Despite competition from nearby illegal shops, Rivera thinks locals will support the legal alternative. "We have the best product line," he boasts.
Unlike illegal shops that stock products from Califiornia and Colorado, everything on Terp Bros' shelves, from flower to edibles, is homegrown by New York State farmers and tested for impurities and cannabinoid levels.
With today's opening, there are now 20 legal stores in New York State and six delivery services. It's unclear when the injuction will be lifted.
CelebStoner Goes to...
• Zaza Green Cannbis (Springfield, MA)
• Statis (Bronx, NY)
• Fine Fettle (Stanford, CT)
• Union Square Travel Agency (New York, NY)
• The Apothecarium (Phillipsburg, NJ)