Turn the word OIL in caps upside down and you've got 710, the date for the latest stoner holiday. You know about 420. Well, 7/10 is National Dab Day.
Dabs are hits of concentrated cannabis. That's why most retailers will be discounting vape carts containing oil and other sticky products like diamonds, butter, wax and shatter.
MJ Freeway says shops should be creative:
• "Focus your 710 marketing efforts on turning your existing customers into repeat customers. One way to do that is through upselling. For example, create special packaging or offer an attractive price, i.e. 7.10% off all purchases for returning oil customers."
• "Category enthusiasts are buying concentrates regularly. You have to give them a reason to purchase in volume on 710. For example, offer bulk discounts such as buy 3 get 1 for $7.10, or buy 5, get one free."
Most cannabis consumers will probably stay home and watch baseball games with trusty Puffco Peak Pros by their sides. But if you do plan to go out on 7/10, here are a number of events happening around the country.
7/10 Events Guide
• Happy Monkey 710 Experience, New York, NY
• Bob Marley One Love Experience, Toronto, ON
• Stephen Marley, Westhamptom PAC, Westhampton Beach, NY
• "Frenchy Dreams of Hashish" film screening, Marina Theater, San Francisco, CA; about Frenchy Cannoli
• Cannadelic, Florida International University, Miami, FL; Day 2
• Cannabis Patient Awareness Day; Statehouses in Trenton, NJ; Augusta, ME; Sacramento, CA; and Salem, OR
• Las Vegas Cannabis Awards Music Festival, AREA 15, Las Vegas, NV
• Willie Nelson & Family, Humphreys Concerts by the Bay, San Diego, CA
• Dead & Company, Citizens Bank Park, Philadelphia, PA
• Doug Benson, Rec Room, Huntington Beach, CA; 4:20 show
• Lettuce, Charles R. Wood Festival Commons, Lake George, NY
• Avett Brothers & Regina Spektor, Red Rocks Amphitheatre, Morrison, CO
• This Is Hardcore Fest, Franklin Music Hall, Philadelphia, PA; music by Terror, the Comeback Kid and more
• Summer Fan Jam. LaGrande Park, Fanwood, NJ; music by the Funktion Band, Mushmouth and more
• 420 Fest, San Carlos Buildingm El Paso, TX
• Secret Stash Yoga, Colorado Springs, CO
• Very Infused Pizza, Artifakt Studios, Worchester, MA
RELATED: Last Year's 7/10 Events Schedule
Plesae send events to firstname.lastname@example.org
Born on the 10th of July
• Arlo Guthrie
• Mavis Staples
• Béla Fleck
• Phyllis Smith
• Neil Tennant
• Sofia Vergara
• Jessica Simpson
• Chiwetel Ejiofor
More Stoner Holidays