TV Commercials for Stoners, Part 3

Quiznos' Burn Identity: Out of the Maze and Into the Playa

Four newbies attend Burning Man in the Nevada desert and learn it's not all it's cracked up to be.

"The world outside is hanging on by a very thin, non-GMO, cruelty-free organic hemp thread," they're informed by a veteran Burner. But the quartet beome disillusioned by the crusty scene. "They lied to us," say one of the guys. "They said this was an anti-establishment society based on radical self-expression. It's just a place for rich people to check off their bucket list."

"You won't last one day on the Playa without subtle exposure to corporate influence," the Burner vet warns them in a plug for Quiznos.

And the narrator adds cynically: "The course of this festival will determine the course of destiny - until next week when you return to your desk job."

Related: Susan Sarandon Goes to Burning Man

Steve Bloom

Steve Bloom

Publisher of, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.