International Cannabis Business Conference

The Dude Abides in Stella Artois Super Bowl Ad

Jeff Bridges dons a familiar sweater for this Stella Artois commericial that also features Sarah Jessica Parker. Both enter a classy eatery and, rather then order drinks their famous movie and TV characters are best known for, ask for Stella.

Bridges, of course, is reprising his Dude role in The Big Lebowski who regularly drinks White Russians. Parker arrives as Carrie from Sex in the City, who generally prefers Cosmopolitans. Their surprising choices cause a ruckus in the restaurant.

When Bridges saunters in, he jokingly requests a "Stella Artoos." Parker gets his attention and says, "Good choice."

"Well, changing can do a little good," he says with a hiccup in his voice, then exclaims: "The Dude abides."

The commerical, named "Change Up the Usual," will air during Suoer Bowl LIII.

Steve Bloom

Steve Bloom

Publisher of CelebStoner.com, former editor of High Times and Freedom Leaf and co-author of Pot Culture and Reefer Movie Madness.